Radio Frequency Identification (RFID) technology is proving to be a benefit within the casino industry. It has various applications such as improving operational efficiency, security, and customer experience.
RFID casino chips
An RFID chip looks like any other chip, but it has a tag embedded inside it that’s encoded with its monetary value and other data. Casinos can track these chips in real time using special equipment in their computer systems. This helps to prevent theft and chip losses. If a chip is flagged as stolen, it can be deactivated so it is no longer redeemable for cash. Automatic recording of the transaction history of chips makes it easier for casinos to conduct audits.
With the increasing use of mobile phones, online gambling apps have become very popular. Players use them to play slot, table, and live dealer games. In live dealer games, one of the ways to identify cards is through RFID chips that are scanned to convert cards to digital versions.
Player tracking
Marketers need to take customer preferences into account when customizing high-quality videos. Similarly, casinos should consider player preferences so that they can offer their customers what they want. When players wear RFID tags, casinos can track their behavior. They can see what games they enjoy playing and what they spend money on. By using RFID technology to ‘rate’ players, casinos can offer comps such as free meals or rooms based on how much and how often they wager. They can personalize their services, improve customer satisfaction, and increase players’ loyalty.
Monitoring tables
With RFID readers and tags on gaming tables, casinos can get information about the status of games, betting amounts, etc. This helps them to ensure the fairness of games and prevent cheating. The technology can pick up dealer mistakes, dealer theft, or players who cheat by sneaking extra chips onto the table after games are dealt. By analyzing game activity against predicted statistical outcomes, it can flag a player on a suspicious winning streak.
Maintaining and managing casino equipment
With an RFID asset tracking system, tags are affixed to equipment with details about it recorded on the tag. When equipment is serviced, this is recorded on the tag. The tag can also alert the system when scheduled maintenance is due. This helps to ensure all casino equipment is performing optimally.
Security management
The semiconductor industry is a highly competitive one, and the biggest chip makers are always striving to produce cheaper, faster, smaller chips. One of the main uses of such technology is for security purposes. When employees and visitors wear RFID tags, casinos can get insights into where their activities and locations are. This can help to identify risky behavior and ensure security in the casino. By monitoring employee movement, it is possible to pick up irregularities that could point to internal security breaches. The security team can monitor actions and respond to specific events in real time.
Risk management
Using RFID technology gives casinos access to vast amounts of information about customers. For example, they can understand more about high-risk preference customers. Generally, the higher the risk preference of a customer, the more opportunities the casino has to make profits. A deeper understanding of customers enables casinos to manage risks more effectively.
